The Netherlands is in an irreversible trend of fewer and larger pension funds. At the same time, the new pension system is on its way. AZL – pension provider of about fifty different pension schemes – thought it was time to take a good look in the mirror. How can they profile themselves more clearly in the coming years as the party that no fund can ignore in the future?
A new brand identity came with bright colors that simultaneously radiate warmth and strength. A friendly font, a vignette with surfaces that move as needed with the communication question or the means to which it is applied. Just as adaptive as AZL itself.