Bakkie

Advertising / Branding

More than a third of our residual waste is made up of food scraps, with some of this organic material ending up in the wrong bin. HVC waste processors and recyclers believe this needs to change. But how can people be encouraged to dispose of their leftovers in the green bin? Enter Bakkie, a lovable 3D character designed to raise awareness. Bakkie is a mix between a Cocker Spaniel and a green bin, a charming addition to any household that enjoys everything you eat. The campaign featuring Bakkie is widely promoted, both online and offline.


*This project took shape during my employment at Vechtlust

 

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