Advertising / Branding

More than a third of our residual waste consists of food scraps. While there is residual waste in the organic waste. That should be changed, according to HVC waste processors and recyclers.

But how do you entice people to put their leftovers in the green bin? Bakkie came to safe the day and create awareness and recognition. Bakkie is a cuddly 3D character, a cross between a Cocker Spaniel and … a green bin. Bakkie is the extra family member that just belongs in your life. He Enjoys everything you eat.The campaign is widely spread. Both online and offline.

*This project took shape during my employment at Vechtlust



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